Detailed Information

Established in 1947 by WB “Bill” Hunter, WB Hunter Rural is a prominent player in the rural industry, with a strong presence in northern Victoria and southern New South Wales. With eight stores strategically located throughout the region, including a head office in Shepparton, the heart of Victoria’s Goulburn Valley, WB Hunter Rural is a 100% Australian owned and operated company. We take pride in our commitment to exceptional customer service and community support, employing over 100 staff from local communities and actively engaging in sponsorships and other forms of community support.

All eight branches of WB Hunter Rural are proud members of the National Rural Independents (NRI) buying group, giving us a competitive advantage in retailing rural merchandise items and enabling us to offer competitive pricing to our customers. Additionally, our Shepparton store is affiliated with Mitre 10, while our Yarrawonga store is associated with Home Hardware, allowing us to provide a wide range of hardware, timber, and trade supplies at competitive prices. Complementing our rural product range is an extensive selection of pet products sourced through the Indepet buying group, ensuring that we cater to a diverse range of customer needs.

Joining WB Hunter Rural is free and offers exclusive rewards to our valued customers. By becoming a member at any of our eight stores, customers can access special offers and benefits. With a dedicated team of knowledgeable store staff and field experts, WB Hunter Rural is committed to delivering top-notch service and a comprehensive range of products to meet the needs of rural communities in northern Victoria and southern New South Wales.